2030 Ecrivons l’Histoire

Client AIDES (Mlle Pitch 2024)
Team Eva Guerton, Eleonore Isen, Léon Rougier

The end of AIDS has never been closer.
But to reach it, the french association AIDES needs the new generation to take over.
But how can we motivate young people to get involved, especially in a fight that hasn’t directly affected them?

AIDES is stepping into a place popular with young people: movie theaters, to reach out to them directly.